Planning

Now we have decided on the song we are going to use we have began planning our video.
As you already know we have decided upon "Here in your Arms" by "Hello Goodbye" because we thought it had a good story to the song and would be easy to lip sync.
We started to plan by writing the lyrics out, so we could plan the story around the lyrics. We think this video needs to be light hearted and cheesy. The story for the video will be about a geeky boy who dreams about being with he girl he could never get.

Our Song!

We have chosen our song. We have decided to use "Here in Your Arms" by Hellogoodbye.

You can view the original video for this song below:

http://www.youtube.com/watch?v=6-KQ1tp_qOQ

& the lyrics for the song can be seen here:

http://www.metrolyrics.com/here-in-your-arms-lyrics-hellogoodbye.html

Developing Ideas

So far me and my group have discussed options for our music video. We have made a thought shower to show what we have discussed. This includes subjects such as genres, artists related to those genres and songs. Through our planning we know we want to use a song that really tells a story, so we can create that story through film.

• Tana
• Leone
• April

Research

Me and my group have been watching alot of music videos, both professional and amateur to help to give us an idea on what road we want to go down with our music video. We thought it would be a good idea to watch some amateur videos from other sixth form students so we could get a realistic idea on what we'd be able to create.

Listed below are some professional videos we watched:

http://www.youtube.com/watch?v=_DLo54YDNek - "If You Got the Money" - Jamie. T

http://www.youtube.com/watch?v=N64QMKEbJQg - "Fluorescent Adolescent" - Arctic Monkeys

http://www.youtube.com/watch?v=wA15L6cHPvQ - When the Sun Goes Down - Arctic Monkeys

The three above videos are of an indie/alternative genre. This genre of music often has music videos which are very socially realistic and gritty approach to them. There is usually an easy to follow story to them. Also the videos have a really simple look to them, they have minimal props and simple real locations.

http://www.youtube.com/watch?v=Wws7mnMewPw - "Psychosocial Heavy" - Slipknot

This genre of music is heavy metal. The videos for this genre tends to be alot of the bad performing the song in various locations, also the feel of the video is generally quite dark .

http://www.youtube.com/watch?v=M11SvDtPBhA - "Party in the USA" - Miley Cyrus

This video is Pop/R'n'B. These videos are all quite glamorous and look expensive, often shots are done in studios and sound stages. Alot of these videos are set in clubs and parties. They all look very glossy and feature alot of extras so alot of people would be needed to create a video of this genre.

We will take all of the above into consideration when deciding on our song to create a music video for, thinking about what will be realistically possible for us to create with equipment and such that we have.

A2 Coursework!

So, we have been given our A2 Project! My group (myself, Leone Tracey & Tana Haye) and I are extremely excited about creating a music video, we think it will be a very good learning experience for us. After talks with each other about what we wanted to do we started to do some research in what songs we could use. We discussed genres, and artists of that genre. We then began to narrow it down to genres of music we actually liked as we thought it best to stick to something we liked because of fans of that genre, we know what sort of look and feel is expected.

We are looking for a song that:

• would be easy to lip sync to
• is easy to develop a storyline to
• wont need an extravagant video
• is modern but fairly old so we are not tempted to copy the original video
• doesn't already have a video that is iconic, such as "Thriller" by Michael Jackson for example.

As instructed through the brief we have chosen 2 out of the 3 options to complete our promotional package. We have chosen a magazine advert and front cover. This is because we feel this will be easier to do individually yet still keep a consistent look to.

Brief

A promotion package for the release of an album to include a music promo video together with two of the following three options:
A website homepage for the band.
A cover.
A magazine advert.

2. Summary of planning process so far including thought shower.

3. At least ONE piece of research.

Underage drinking research.

We have been asked to do some research about underage drinking. I enjoyed this research as it was very shocking. As a young adult mself ive always known that it exists, however i found it very interesting and didnt relaise just how much of a problem it is amongst youths.

Here is what i found:

How do they get it?
10% of 12-15 yr-old drinkers say they buy their own alcohol.
63% of 16-17 yr-olds have bought their own booze in pubs, nightclubs and bars.

What do they drink?
Beer and lager are the most popular drinks among under 18s, with spirits, wine and alcopops also popular.

Where do they do it?
54% of 11-12 year olds said they drank at home or at someone else's home.
33% of 15 yr-olds drank alcohol in a pub or bar and 26% of 14-yr-olds said they drank at parties with friends.

How much do they drink?
The mean alcohol consumption over the past week of boys aged 11-13 has shot up from 3.6 units in 1992 to 8.6 units in 2006. Girls in same age group now drink a mean of 7.9 units in a week, up from 3.1 in 1992. For boys aged 15 that figure rises to 13.1 units a week, and 10.5 units a week for girls.

Why worry?
A survey of underage binge drinkers aged between 14-17 asked the teenagers what problems their binge drinking had led to. Answers included unsafe sex, injury, drug taking, involvement in dangerous driving and problems with the police.

How much of a problem is it?
A majority of head teachers surveyed in 2004 by the BBC Six-o'clock news believed that alcohol was a bigger problem than drug abuse in their schools.

The above was taken from: http://www.raisingkids.co.uk/fea/FEA_13.ASP