We first decided to make a music video to "Here in Your Arms" by Hello Goodbye, when we started filming even though we had done a lot of planning, it was difficult to film, and we cam across alot of difficulties when trying to film so we went back to the drawing board to have a re think and decided to then make a music video to Jamie T – Shelia
Jamie T produces music what I would call Indie/alternative. We chose the song because we liked it but also we also chose it as we could base a story around the song, and it seemed easy to create video for this genre.
We went sat and watched various music videos on YouTube of the same genre and and of different genres to compare during our research stages.
http://www.youtube.com/watch?v=N64QMKEbJQg - “Florescent Adolescent” by
Arctic Monkeys
http://www.youtube.com/watch?v=wA15L6cHPvQ - “When the Sun Goes Down” by
Arctic Monkeys
Both of these videos are also of the indie/alternative music genre. They both have similarities to the "Sheila" video in the sense that they convey a sense of social realism and use real locations such as streets, rather than studios and sound stages.
http://www.youtube.com/watch?v=Wws7mnMewPw - "Psychosocial" by Slipknot
Slipknot are a heavy metal band, neither the song or the video have a story and the genre of music didn’t interest us, so we would have found it very difficult to get ideas and make a video to go with a song that we didn't really have a passion for.
http://www.youtube.com/watch?v=M11SvDtPBhA - “Party in the USA” by Miley Cyrus
This song is of the Pop/R'n'B genre and so the video is very glamorous with extravagant sets and designer clothes. With the time ad budget and equipment we had to make our video we knew this would be very difficult to portray. They are also very cheesy type videos, often featuring choreography breakdowns and so this would of been very difficult to produce.
This is the original music video for “Sheila” by Jamie T:
And this is another song by the same artist Jamie T called “If you’ve Got the Money”:
Our video was different from the original because we had/used:
Different Location
Jamie. T' s original video for "Sheila" was set in London alongside the river Thames, ours is mainly set on a cycle track.
Different story
Jamie. T's video follows the story of Sheila only.
Different Characters
As mentioned before Jamie. T's video follows the story of Sheila only, where as we decided to feature all 3 characters mentioned in the song and follow each of their stories through the video.
Our video was similar to the original because we had/used:
A narrator
Both ours and Jamie. T's original video have narrators. However our narrator holds no relation to any of the characters, whereas in Jamie. T's the narrator turns out to be Sheila's Father.
Real locations/Social realism
Both the videos have real, urban locations, giving a sense of social realism, rather than studios and soundstages, I feel this is more effective as it relates to audiences more.
Minimal props
Both videos use minimal props. Jamie. T's videos main prop is a bunch of flowers. Ours were a bottle of pills and a bottle of drink.
I feel our video uses alot of convention of real media texts. In the planning process of the video we researched many other videos of this music genre and found the majority used social realism and a story for their video. It was decided that the main focus of the video would be the characters stories in the song portrayed on screen. This therefore is developing and using real media texts. My feelings to following the convention rather than challenging it were positive. This is because to challenge the convention wouldn't of been right for the song or the video, and the audience it is aimed at would of found it odd, and so feedback would most likely have been negative. Also the song conjures up images of this kind of socialist realism type of video and so to go against that wouldn't of been right.
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