How effective is the combination if your main product and ancillary texts?
We all sat down and planned our ancillary tasks together so that we maintained a consistent look through all 3 of adverts and covers.
We used photoshop to edit our photos and create our adverts. We turned down the saturation so that the image only had a tiny bit of colour. We then used the magic wand tool to select items of clothing for each character and turned the hue and saturation up on the items of clothing so they had a neon look to make the covers stand out. We also changed the brightness and contrast pf the whole images and applied a black vignette on top so that it gave the whole thing a dirty look to it.
I think the advert and cover match match our music video really well. I think the fact that we turned the saturation down made it consistent with the video as we did this with the music video itself. The covers also match the socially realistic, grimey feel of the video. I think the way we planned our ancillary tasked worked really well to our advantage as I feel they do all look like one whole promotional package.
If we were to advertise our package in a magazine i think it would be NME. This is because NME readers are the audience we're targetting our product at. They are liley to be fans of the idie/alternative genre otherwise its unlikely they would be reading NME. This means our artist would gain fans and its highly probable the readers will like the video.
A weakness in advertising this way is that other people who don't read NME might like this but might not get a chance to know about it it. A larger marketing campaign would eradicate this problem.
Our product would be very effective in getting at the target audience however there is the problem that it might not hit a new audience which could result in higher sales figures for the artist.
We discussed the pricing of the product and decided we would price it at £2.99 available as a CD and download, we would sell it as a single and video. We think by making it available for download we would generate more sales as downloads has taken over the purchasing of CD's and it is easier for people to buy as they don't even have to leave their home. We decided we would make our advert a quarter page or A6 size advert. We looked at other adverts of the same size to see if we thought this would be too small but discovered it was still very noticable if the advert itself stood out, which we think ours does.
This advert for Disturbia clothing really stood out to us. It is the same size as ours and we think this is proof that our advert will be effective although this is for a clothing company
this has bold colours which makes it stand out much like ours
We made the decision that our music video would be premiered on MTV2 which is an indie/ alternative music channel at 9pm on a Thursday night. This is because its a week night so people are likely to be home and it is after all soaps and dramas have finished on terrestrial television channels so it wont clash with any programmes with high ratings.
We measured our advert when creating it to ensure it was exactly the right size and met the marketing standard. We think consumers would want to buy this because it is a single and video for £2.99 which is a good price for the material you get.
