In class we looked mainy at Bauer and IPC as you can see below. However although they both publish music magazines none of them published dance music magazines, so i thoguht ti would be a good idea to look at the publishers of the two main dance music magazines who i would be competing against, DJ Mag and Mixmag.
DJ magazine was published by future publishing alongside 11 puzzle titles. However future publishing announced the sale of these titles and so DJ magazine was snapped up by the publishers of Music Industry Manual Ltd (MIM), the main contacts directory for the dance music industry. James Robertson and Martin Carvell, the founders of MIM have formed a stand alone company DJ Mag Ltd, to publish the magazine. DJ Mag is aimed at dance music fans and professional DJs. The title recorded a year on year drop of sales by 6.4%. According to mediaweek.co.uk (http://www.mediaweek.co.uk/news/604568/Future-streamlines-sale-DJ-puzzle-titles/) James Robertson, who will be the magazines publisher has said he wanted to attract younger readers in the 15 to 30-year-old bracket and is planning more sponsorship of tours and club nights, as well as expanding its presence online at www.djmag.com. DJ Magazine is published fortnightly
Mixmag is published by a small publishing company called Development Hell.
http://www.developmenthell.co.uk/
Development hell is an independent media company based in Islington, London. They currently publish two monthly magazines, mixmag and The Word along with their websites.
They have just acquired DontStayIn.com, the worlds biggest clubbing social network and have provided consultancy for some of Britain’s biggest publishers such as Dennis, Future and IPC and were hired by Paul McCartney to produce the souvenir magazine for his 2002 World Tour.
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